Guides
Digital Product Passport guides for fashion brands
Long-form, sourced guides on Digital Product Passports, EU regulation and product data for fashion brands. Written by the person who builds the software, dated, and corrected in place when the rules move.
Latest guides
DPP basics7 min read
Digital Product Passport examples: what good actually looks like
Three real Digital Product Passports, teardown-style. What Nobody's Child, the battery industry's Path.Era, and our own sample passport get right.
Environmental data10 min read
DPP for bags and accessories: what changes compared to apparel?
Digital Product Passports for bags, leather goods and accessories differ from apparel in composition, LCA, substance rules and identification. Here is how.
Regulation7 min read
The ESPR textile delegated act: what we know so far, and what is still open
The textile delegated act will decide what your fashion DPP must contain. Here is what the Commission has confirmed, and what is still genuinely undecided.
DPP basics
7 min read
Digital Product Passport examples: what good actually looks like
Three real Digital Product Passports, teardown-style. What Nobody's Child, the battery industry's Path.Era, and our own sample passport get right.
10 min read
5 DPP myths that are scaring small fashion brands (and why they're wrong)
Every week, small fashion brand owners contact us with the same set of fears about the Digital Product Passport. Fears rooted in misconceptions. Fears that
16 min read
What Consumers Actually Want From a Digital Product Passport
What do consumers actually want from a digital product passport? Explore the trust, resale, and transparency signals that make DPPs a real brand asset.
12 min read
Life cycle assessment for fashion DPP: what you need to know
Your digital product passport will need LCA data. This guide covers what level of life cycle assessment fashion brands actually need and how to start.
12 min read
How to add a Digital Product Passport to your Shopify store
Step-by-step guide to adding a digital product passport to your Shopify store. Connect your catalogue, enrich products with compliance data, and publish scannable QR codes.
13 min read
Digital Product Passport for small fashion brands: it's not as hard as you think
The Digital Product Passport is easier for small brands than large ones. Here's what you actually need, what you can skip, and a 30-day plan to get started.
5 min read
Beyond compliance: how a Digital Product Passport becomes a marketing asset
A practical guide to using a Digital Product Passport for customer trust, product storytelling, care and circular services, without promising features that are not live.
18 min read
Not All Transparency Is Equal: What Fashion Brands Need to Know
Not all fashion brand transparency creates value. Here is when data transparency genuinely enables circularity, and when lighter-touch approaches work better.
12 min read
How to choose a Digital Product Passport platform (evaluation checklist)
Use this 12-point checklist to choose a DPP platform that fits your fashion brand. Covers data standards, pricing models, and red flags to avoid.
16 min read
What Is the EU Circular Economy Act? A Fashion Brand's Guide to What's Coming
The EU Circular Economy Act will reshape how fashion brands design and sell products. Key regulations already in force and how to prepare before 2027.
20 min read
EU Digital Product Passport regulation explained: what fashion brands actually need to do
Fashion brands selling in the EU will need Digital Product Passports from around 2029 at the earliest. Here are the data requirements, timelines, and practical steps to prepare now.
21 min read
How to create a Digital Product Passport for your fashion brand (step-by-step)
Learn how to create a Digital Product Passport for your fashion brand, 10 practical steps from product data to a live, scannable passport.
13 min read
Integrating Life Cycle Assessment (LCA) into the Digital Product Passport Era
Life cycle assessment fashion brands need for DPP compliance is moving from optional to mandatory. Structure your LCA data to meet PEF standards now.
8 min read
Why traceability is a resilience strategy first and a compliance task second
Fashion supply chain traceability builds resilience beyond ESPR compliance. See how DPP data protects your brand from disruptions and creates real advantage.
Compliance
10 min read
Substances of concern in your DPP: what fashion brands must disclose under REACH and ESPR
What substances of concern your fashion DPP must disclose under REACH and ESPR. Covers SVHCs, PFAS, common textile chemicals, and how to get data from suppliers.
10 min read
Certifications in your DPP: GOTS, OEKO-TEX, and the self-declared claim trap
How to manage GOTS, OEKO-TEX, and other certifications as structured DPP data. Covers expiry tracking, self-declared claims, and anti-greenwashing compliance.
12 min read
What data do you actually need for a fashion DPP? Required vs. optional fields
Which data fields do fashion brands actually need for a Digital Product Passport? We break down required, likely, and optional DPP data requirements.
Regulation
7 min read
The ESPR textile delegated act: what we know so far, and what is still open
The textile delegated act will decide what your fashion DPP must contain. Here is what the Commission has confirmed, and what is still genuinely undecided.
11 min read
DPP compliance deadline for fashion: when do you really need to be ready?
When is the textile DPP mandatory? Delegated act expected Q3 to Q4 2027, then at least 18 months, so around H1 2029 at the earliest. Every milestone, dated and sourced.
10 min read
Anti-greenwashing regulation and the DPP: why vague sustainability claims won't fly anymore
Anti-greenwashing regulation bans vague sustainability claims from September 2026. See what's now prohibited, how the DPP backs your claims, and what to fix.
18 min read
We read the full EU Digital Product Passport regulation so you don't have to
The EU digital product passport regulation decoded for fashion brands. ESPR timelines, DPP data requirements, and what to prioritise before delegated acts land.
Supply chain
11 min read
How to get sustainability data from reluctant suppliers
Practical strategies to collect supplier sustainability data for your digital product passport, from targeted email templates to five escalation tactics.
12 min read
Mapping your supply chain for DPP compliance: a practical guide for small brands
Step-by-step supply chain mapping for DPP compliance. Document your suppliers across tiers, collect the data, and feed it into your digital product passport.
Technology
11 min read
DPP data carriers for fashion: QR codes vs NFC vs RFID
QR codes, NFC, or RFID for your fashion DPP? Honest comparison of cost, durability, consumer experience, and which technology fits your brand and price point.
10 min read
GTIN, GS1, and the DPP: understanding product identification standards
GTINs are the product identifiers your digital product passport needs. Learn how GS1 works, what a Digital Link does, and how to register for DPP compliance.
Environmental data
Strategy
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