Import Your Products in One Click
Connect your Shopify store and bring your existing catalog into Wetrack. No manual data entry, no starting from scratch - your products are ready in seconds."
EU-Ready by 2027
Digital Product Passport for Fashion Brands
EU regulations are coming, and most fashion brands don't know where to begin. Wetrack walks you through every step — from importing your products to publishing fully compliant Digital Product Passports with QR codes your customers can scan. No compliance expertise required.
No vendor lock-in
Shopify Import
No Credit Card Required
Cancel anytime
Free 30-Day Trial
3 Simple Steps
From Zero to Compliant in Three Steps
You don't need to be a sustainability expert. We've turned the entire DPP process into three straightforward steps that any fashion brand can follow.
Fill in the Gaps with Guidance
Our step-by-step workflow tells you exactly what data is needed and what's optional. Ariana, our AI assistant, helps you along the way. *
Publish and Share Your Passports
With one click, generate compliant public DPP pages and QR codes ready for your hang tags, packaging, and product pages. Your customers see a beautiful, branded experience.
Don't let data gaps hold you back. We walk you through every requirement, separate the must-haves from the nice-to-haves, and give you the tools to build the data you're missing. You're closer to compliance than you think.
All features included
Everything You Need for Digital Product Passport Compliance
From importing your catalog to publishing beautiful, regulation-ready passports, every tool is included in every plan. No add-ons, no per-passport fees.
Step-by-Step Guidance
Never wonder what to do next. Our guided workflow walks you through each product, highlighting what data is required, what's optional, and what you can skip for now. Compliance stops being confusing.
Shared Supplier Database
You’re not building your supply chain data alone. Wetrack connects you to a shared, global supplier database powered by Open Supply Hub. Access standardized data on factories, certifications, and locations contributed by thousands of industry peers.
Shopify Import
Already selling on Shopify? Import your full product catalog in one click. No need to rebuild anything. Wetrack pulls in your titles, images, variants, and descriptions so you can focus on the compliance data — not data entry.
API Access
Connect Wetrack to your existing systems. Our REST API lets you create products, trigger LCA calculations, and publish passports programmatically — perfect for brands with custom ERPs or headless commerce setups.
Ariana AI
Meet Ariana, your AI compliance assistant. She asks simple questions about your products and transforms your answers into structured, regulation-ready data. She never writes to your records without your approval: she suggests, you decide.
Lifecycle Assessment
Calculate your product's environmental footprint using EU-recognized methodologies. Wetrack generates carbon scores, PEF ratings, and durability metrics from your existing product data.
Multi Brands
Run multiple brands from a single account. Each brand gets its own product catalog, material library, and public passport identity. Switch between brands in one click without juggling separate logins.
Future-Proof Your Compliance
EU regulations will keep evolving. Wetrack monitors every update and adjusts your passports automatically so you never fall behind. Set it up once, stay compliant as the rules change.
Custom QR Codes
Generate QR codes in SVG format, ready for print on hang tags, care labels, and packaging. Each code links to the product's public passport page. For unit-level tracking, every individual item gets its own unique code.
Beautifully Designed Passports
Most digital passports dump raw data on a page. Ours are designed to impress your customers: clean layouts, your brand colors, your logo. Every scan becomes a moment of trust between your brand and the person wearing it
Website Widget
Embed a DPP transparency widget directly on your product pages. Customers can view passport data without leaving your site — building trust right at the point of purchase.
Customizable Passports
Make every passport feel like yours. Upload your logo, choose your accent colors, and configure which data sections appear. Your DPP should look like an extension of your brand, not a government form.
Our commitment
No fine print. No tricks. No surprises
A Shared Supply Chain, Built Together
We contribute to and use the Open Supply Hub, a global, open-source database of factories and suppliers. Every connection you verify strengthens transparency for the entire industry. And every connection others verify works for you too.
Your Data Stays Yours. Always.
Building on the ODSAS standard guarantees that your Digital Product Passports belong to you, not us. Switch platforms anytime and take everything with you. No lock-in, no strings attached.
Transparent Impact Measurement
We use open, public-domain standards for calculating environmental impact, not proprietary black boxes. Our LCA integrations use methodologies developed by global stakeholders so your reporting is precise, auditable, and trusted.
Free 30-Day Trial
Simple Pricing.
Simple Pricing.
Full Compliance.
One flat monthly fee. Every feature included. No per-passport fees, no hidden costs.
2 Months Free
Free
For small creators getting started with their first passports.
€0.00
Forever
€0.00
Forever
- Up to 5 Products
- Product-level Passports
- 5 LCA / month
- Public DPP Pages & QR Codes
- Cancel Anytime
- Support: Email
Starter
For small brands creating their first digital product passports.
€29.00
Per Month
€290.00
Per Year
- Up to 20 Products
- Product-level Passports
- 10 LCA / month
- Ariana AI
- DPP Pages & QR Codes
- Environmental Scoring (LCA)
- 30-Day Free Trial
- Cancel Anytime
- Support: Email
Growth
For growing brands scaling compliance across their full catalog.
€79.00
Per Month
€790.00
Per Year
- Up to 50 Products
- Product + Batch Passports
- 100 LCA / month
- Ariana AI
- Branded DPP Pages & QR Codes
- Custom Brand Design
- Environmental Scoring (LCA)
- REST API Access
- 30-Day Free Trial
- Cancel Anytime
- Support: Email & Chat
Enterprise
For industry leaders managing DPPs at scale across multiple brands.
Custom
Contact Us
Custom
Contact Us
- Unlimited Products
- All Passport Levels (Product, Batch, Unit)
- Unlimited LCA Calculations
- Ariana AI (Priority)
- Multiple Brands / Companies
- Custom Brand Design
- Custom API Access
- Dedicated Account Manager
- SLA & Custom Contract
See What Your Customers Will Experience
Scan a real QR code, explore the sustainability data, and see exactly how a Digital Product Passport looks and feels — before you enter a single product. This is what compliance looks like when it's done right.
FAQ
Frequently Asked Questions
Everything you need to know about Digital Product Passports, environmental scoring, and how Wetrack helps your brand get EU-ready , without the overwhelm.
A Digital Product Passport (DPP) is a digital record attached to a physical product that captures information about its materials, manufacturing origin, environmental footprint, care instructions, and end-of-life options. It is made accessible via a QR code or stable URL and is set to become mandatory for textile products under EU regulations.
Wetrack is built to align with the EU Digital Product Passport framework. Passports are generated with GS1-compliant public URLs, structured JSON-LD data for machine readability, and cover all the key data points required by EU textile DPP regulations. We continuously update the platform as regulatory requirements are finalized.
Wetrack leverages open-source LCA frameworks, including methodologies recognized by the European PEF and the French government, to calculate your products' environmental impact. By inputting material composition, origin, and manufacturing stages, you unlock a transparent data profile. The platform instantly generates key metrics like carbon footprint (CO2 eq), PEF scores, and durability ratings, turning complex science into actionable compliance.
Ariana is Wetrack's built-in AI assistant specialized in DPP data collection. She conducts a guided conversation to help you gather material information, identify data gaps, and prepare your product records for LCA calculation. Ariana never writes to your database without your explicit confirmation, she suggests, you decide.
To meet basic legal compliance, you need: product name, 14-digit GTIN, material composition, care instructions, and a statement on "Substances of Concern" (REACH/SVHC). To unlock the Advanced Environmental Profile (LCA) shown in our demos, you additionally need: product weight, fabric process types, and manufacturing locations for each production stage (spinning, fabric production, dyeing, assembly). Ariana AI can help you gather and map all of this.
When you publish a passport, Wetrack automatically generates a unique QR code (in SVG format) that points to the public passport URL. Scanning it opens the consumer-facing passport page directly. For unit-level passports, each serialized item gets its own unique QR code. QR codes are stable and permanent once published.
Yes. Your brand settings allow you to configure your accent color, logo, and visual identity. Every published passport inherits your brand design, ensuring your DPP looks like a natural extension of your website rather than a generic compliance document.
Wetrack's dashboard is currently in English. Multilingual public passport support is on the roadmap and will allow you to publish consumer-facing DPPs in French, German, Italian, and other European languages.
Yes. Wetrack provides a REST API under /api/v1 with brand-scoped Bearer token authentication. The API supports reading product data, creating and updating products, triggering LCA calculations, and publishing passports. It is rate-limited to 600 requests/hour per token. API access is included in the Growth and Enterprise plans.
Transparency is key. If you mention a standard (like GOTS or OEKO-TEX), Wetrack requires a valid certification file to be uploaded. Without a verified file, the passport labels the entry as a "Self-Declared Claim." This ensures your brand stays compliant with anti-greenwashing regulations.
You are in control. While the Digital Product Passport requires certain data to be public (like manufacturing country), you can choose what level of detail to reveal. Wetrack helps you strike the balance between radical transparency for consumers and protecting your proprietary supplier relationships.
Yes. Wetrack supports multi-brand workspaces. Each brand within your account has its own product catalog, material library, certifications, and public passport identity. You can switch between brands from the dashboard. Multi-brand support is available on the Growth and Enterprise plans.
Wetrack integrates with open-source environmental engines (including the French government’s Ecobalyse) for LCA calculations, GS1 for passport URL standards, and Open Supply Hub for facility verification. We also provide a REST API for connecting to Shopify, WooCommerce, or ERP systems. Native plugins for major e-commerce platforms are on our roadmap.
DPP feels complex. We'll make it simple.
Not sure where to start with DPP compliance? Book a 20-minute demo and we'll walk you through exactly what applies to your brand. No sales pressure, just clarity.
