Digital Product Passport for Fashion Brands

A Digital Product Passport (DPP) is a digital record attached to a physical product, accessible via QR code or stable URL, that captures information about its materials, manufacturing origin, environmental footprint, care instructions, and end-of-life options. Under the EU's Ecodesign for Sustainable Products Regulation (ESPR), DPPs will become mandatory for textile and apparel products sold in the EU. Brands that prepare now avoid last-minute compliance scrambles and gain a transparency edge with consumers.

Yes. Wetrack is built to align with the EU Digital Product Passport framework under ESPR. Passports are generated with GS1-compliant public URLs, structured JSON-LD data for machine readability, and cover all the key data points required by EU textile DPP regulations. We continuously update the platform as the regulatory technical specifications are finalized, and any compliance changes are included in your subscription at no extra cost.

Compliance updates are part of your subscription. When ESPR technical standards evolve or new data fields become mandatory, we update the platform and your existing passports remain valid. You will not be charged extra for regulatory updates, and you will not need to manually rebuild your DPPs. This is the core promise of using a dedicated DPP platform versus building in-house.

Transparency is enforced by default. If you mention a standard like GOTS or OEKO-TEX, Wetrack requires a valid certification file to be uploaded. Without a verified file, the passport labels the entry as a "Self-Declared Claim." This protects your brand from anti-greenwashing scrutiny under the EU Green Claims Directive and builds genuine consumer trust.

One passport equals one published, consumer-facing DPP for a unique product (or batch, on Growth and Enterprise plans). You can create unlimited drafts and edit existing passports at no cost, only the act of publishing a new product passport counts toward your annual quota. Republishing or updating an already-published passport is free. If you exceed your quota, additional passports are billed at the per-passport overage rate listed on your plan.

For basic legal compliance, you need: product name, 14-digit GTIN, material composition, care instructions, and a statement on Substances of Concern (REACH/SVHC). To unlock the Advanced Environmental Profile (LCA), you additionally need product weight, fabric process types, and manufacturing locations for each production stage (spinning, fabric production, dyeing, assembly). Ariana AI guides you through gathering and mapping all of this, most brands complete their first passport in under 30 minutes.

Ariana is Wetrack's built-in AI assistant specialized in DPP data collection. She conducts a guided conversation to help you gather material information, identify data gaps, and prepare your product records for LCA calculation. Ariana never writes to your database without your explicit confirmation, she suggests, you decide. This dramatically reduces the time needed to onboard a new product, especially for brands without a dedicated sustainability team.

Wetrack leverages open-source LCA frameworks recognized by the European PEF and the French government, including Ecobalyse. By inputting material composition, origin, and manufacturing stages, the platform instantly generates carbon footprint (CO₂ eq), PEF scores, and durability ratings. Complex environmental science becomes actionable, audit-ready compliance data, without hiring an LCA consultant.

When you publish a passport, Wetrack automatically generates a unique QR code (in SVG format, print-ready at any size) that points to the public passport URL. Scanning it opens the consumer-facing passport page directly. For unit-level passports (Enterprise plan), each serialized item gets its own unique QR code. QR codes are stable and permanent once published, they will not break if you change platforms or update the passport content.

Yes. Your brand settings let you configure your accent color, logo, and visual identity, so every published passport feels like a natural extension of your website rather than a generic compliance document. Custom Brand Design and full white-labelling options are available on Growth and Enterprise plans.

Public-facing passports are available in English, French, German, Italian, and Spanish on every plan, including Free. The Wetrack dashboard itself is currently in English, with French and German on the near-term roadmap.

Yes. Wetrack provides a REST API under /api/v1 with brand-scoped Bearer token authentication, supporting reading product data, creating and updating products, triggering LCA calculations, and publishing passports. Rate-limited to 600 requests/hour per token. We also offer native Shopify and WooCommerce plugins. API access and e-commerce integrations are included from the Starter plan upward; custom API access and webhooks are available on Enterprise.

Wetrack integrates with open-source environmental engines including Ecobalyse for LCA calculations, GS1 for passport URL standards, and Open Supply Hub for facility verification. Our REST API connects to most ERP, PIM, and e-commerce systems. Enterprise customers can request custom integrations as part of their onboarding.

You stay in control. While the EU DPP requires certain data to be public (such as country of manufacture), you choose what level of detail to reveal beyond the legal minimum. Wetrack helps you strike the balance between consumer transparency and protecting proprietary supplier relationships. Sensitive data can be stored privately for audit purposes without being published.

Yes, on the Enterprise plan. Each brand has its own product catalog, material library, certifications, and public passport identity, and you can switch between brands from a single dashboard. Ideal for groups, holding companies, or agencies managing DPPs on behalf of multiple clients.

Per-passport pricing aligns our cost with your actual business activity. A small brand launching 30 products a year should not pay the same as a brand publishing 800 SKUs. This model also keeps the entry price genuinely accessible (€590/year for Starter) while scaling fairly with your catalog. The included passport quota on each plan is calibrated to typical brand sizes, with overage rates that drop sharply as you commit to a larger plan.

Nothing breaks. You can keep publishing passports, additional ones are simply billed at your plan's overage rate (€19 per passport on Starter, lower on higher plans). You will receive a notification at 80% and 100% of your quota so there are no surprises. If you consistently exceed your quota, upgrading to the next tier is usually more economical, and we will reach out to suggest it.

Yes. You can upgrade, downgrade, or cancel your subscription at any time from your account dashboard. Upgrades take effect immediately with prorated billing. Downgrades and cancellations take effect at the end of your current billing period. Annual subscribers can switch to monthly at renewal. Published passports remain accessible for the duration of your active plan.

You can technically build DPPs yourself, but you would need to monitor evolving ESPR technical specifications, implement GS1-compliant URLs, build a verified LCA engine, host stable consumer-facing pages indefinitely, and maintain it all as regulations change. Most brands find that an annual Wetrack subscription costs less than two days of a developer's time, and shifts the regulatory risk from your team to ours.

Yes. We offer a 20% discount for certified B-Corps, registered non-profits, and brands that meet our sustainability criteria (transparent supply chain, recycled or organic material focus, circular business models). Contact us with your certification or impact details to apply.

Yes. Choosing annual billing saves you the equivalent of two months compared to month-to-month, on every paid plan. Annual is also the recommended option for compliance tools, your DPP infrastructure is not something you want to renegotiate every 30 days.

We accept all major credit and debit cards (Visa, Mastercard, American Express) through Stripe. SEPA direct debit is available for European customers. Enterprise customers can pay by invoice with bank transfer (Net 30 terms). Pricing is in EUR; VAT is applied where applicable based on your billing country.