Simple, transparent pricing
Unlimited products.
Pay for what you publish.
Import, prepare and review as many products as you want. Your plan is based only on the total number of Digital Product Passports you publish. Your first 5 are free.
Free
Try the complete Wetrack workflow and publish up to 5 passports. No credit card.
€0
5 published passports
- Unlimited product imports and drafts
- Up to 5 published passports
- One-click Shopify import
- Readiness view per product
- Public passport pages and QR codes
- Compliance readiness preview
- Life Cycle Assessment with Ecobalyse
- No card, no expiry
For trying Wetrack with a few real products.
Starter
For a first collection or a small catalogue.
€49/month€490/year
≈ €41/month
25 published passports
- Everything in Free, plus:
- Up to 25 published passports
- Full compliance readiness reports
- Certificates and evidence library
- Passports in EN, FR, DE, IT and ES
- Shopify sync
- Email support
For small brands ready to publish passports across their first collection.
- Most popular
Growth
For brands rolling passports out across a growing catalogue.
€149/month€1'490/year
≈ €124/month
150 published passports
- Everything in Starter, plus:
- Up to 150 published passports
- Custom passport design
- Product, batch and unit passports
- REST API access
- 5 team members
- Priority email and chat support
For a larger catalogue with an operations or sustainability lead.
Scale
For established brands with larger catalogues, teams or several product lines.
€399/month€3'990/year
≈ €333/month
500 published passports
- Everything in Growth, plus:
- Up to 500 published passports
- Up to 3 brands in one account
- White-label option
- Advanced roles and permissions
- Dedicated onboarding
- 10 team members
- Priority support
For larger organisations that publish across the whole catalogue and need roles and onboarding support.
Published passports are the only limit. Import and prepare as many products as you want, in as many drafts as you want.
The number on each plan is a total, not a monthly allowance. It does not reset, and editing or re-publishing a passport you already published is free.
Shopify variants such as size or colour belong to the same product passport when they share the same product record.
Need more than 500 published passports or more than 3 brands? Talk to us.
Prices exclude VAT.
Compare plans
| Feature | Free | Starter | Growth | Scale |
|---|---|---|---|---|
| Plans and limits | ||||
| Product imports and draftsImport and prepare as many products as you want. Drafts do not count towards your plan. | Unlimited | Unlimited | Unlimited | Unlimited |
| Published passportsThe only limit on your plan. It is a total, not a monthly allowance, and it does not reset. | 5 | 25 | 150 | 500 |
| Team members | 1 | 1 | 5 | 10 |
| Brands per account | 1 | 1 | 1 | 3 |
| Get the data in | ||||
| Shopify import | Included | Included | Included | Included |
| Shopify sync | Not included | Included | Included | Included |
| REST API | Not included | Not included | Included | Included |
| AI-assisted resource matchingWetrack prepares suggestions. You review and approve them. | Included | Included | Included | Included |
| Supplier and production-location records | Included | Included | Included | Included |
| Know what is missing and keep the proof | ||||
| Readiness view per product | Included | Included | Included | Included |
| Compliance readiness report | Preview | Included | Included | Included |
| Certificates and evidence behind claims | Included | Included | Included | Included |
| Self-declared claim labelling | Included | Included | Included | Included |
| Life Cycle Assessment | Included | Included | Included | Included |
| Publish | ||||
| Public passport page | Included | Included | Included | Included |
| Print-ready QR code | Included | Included | Included | Included |
| Passport languages | EN | EN, FR, DE, IT, ES | EN, FR, DE, IT, ES | EN, FR, DE, IT, ES |
| Custom passport design | Not included | Not included | Included | Included |
| Passport level | Product | Product | Product, batch and unit | Product, batch and unit |
| Website widget | Included | Included | Included | Included |
| White label | Not included | Not included | Not included | Included |
| Support | ||||
| Support | Priority email and chat | Priority support and dedicated onboarding | ||
| Roles and permissions | Not included | Not included | Basic | Advanced |
One simple limit
Import freely. Pay for the passports you publish.
Products you import or keep as drafts do not count towards your plan, so you can bring in the whole catalogue and prepare it at your own pace. What counts is publishing. Each plan covers a total number of published passports, and you decide which products get one.
Included in every paid plan
Same Wetrack workflow. Different number of published passports.
Starter, Growth and Scale include the core tools for preparing, reviewing and maintaining your product passports. You upgrade because you want to publish more passports, not because essential features are hidden behind a higher plan.
Branded passports and QR codes
Publish a customer-facing Digital Product Passport for any product you choose. Each published passport gets a permanent link and QR code that keep working as the information behind them changes.
Readiness and gap checks
See what product information is already complete, what is missing and what still needs attention before you publish.
Evidence with the product
Keep certificates, supplier information and supporting documents connected to the products and claims they belong to.
AI-assisted preparation
Wetrack helps organise product information, match reusable data to the right products and highlight missing fields. You review every suggestion before anything is published.
Environmental assessments
Use Ecobalyse-based environmental calculations when the product information required for an assessment is available.
Multilingual passports
Make the same product information available across supported languages without rebuilding each passport by hand.
What counts
Publishing is what counts. Preparing is free.
Drafts do not count towards your plan. A passport counts once, when you publish it, and stays yours from then on. Editing it or re-publishing it after a change is free and never counts again. The number on your plan is a total, not a monthly allowance, so nothing resets and nothing expires.
Straight answers
Plans, passports and billing
Still have a question? Ask us directly
Can I start with one product or one collection?
Yes, and we recommend it. Import as much of your catalogue as you like on the Free plan, then publish up to 5 passports, which is enough to see the whole path from import to a live QR code. Starter covers 25 published passports, roughly a first collection. If you would rather have someone alongside you, book a demo and we will walk your first collection through the same path together.
What help is included, and what is the first collection pilot?
Every plan includes email support and written guides. Growth adds chat and priority support, Scale adds dedicated onboarding. If you want hands-on help from the start, book a demo and we will map out your first collection together.
Which languages do passports support?
Public passports can be shown in English, French, German, Italian and Spanish from the Starter plan; the Free plan publishes in English. The Wetrack app itself is in English today, with French and German planned. Automatic translation of your own product texts is on the roadmap and not shipped, so today you enter translated descriptions yourself where you want them.
What counts towards my plan?
Published passports, and nothing else. Importing products, preparing them and keeping them as drafts is unlimited on every plan, so you can bring in your whole catalogue and work on it before you publish anything. Each plan says how many passports you can publish in total: 5 on Free, 25 on Starter, 150 on Growth and 500 on Scale. It is a total, not a monthly allowance, so nothing resets and nothing expires. Editing a passport you already published, or re-publishing it after a change, is free and does not count again.
Is there a limit on how many products I can import?
No. Import your whole Shopify catalogue, add products by hand or through the API, and prepare as many of them as you want. Products, materials, suppliers and certificates are not limited by your plan. The only number that matters is how many passports you publish, so you can do all the preparation work on the Free plan and decide later how far you want to publish.
Do I have to publish a passport for every product?
No, and most brands do not start that way. You choose which products get a published passport, and pick the plan that covers that number. A first collection usually fits inside Starter, and you can move up when you are ready to cover more of the catalogue. The products you have not published stay in Wetrack as drafts, ready when you need them.
Can I swap a published passport for a different product later?
No. A passport gets a permanent identifier and a public address the moment it is published, and that link and its QR code have to keep resolving for the life of the product, including after resale. So a published passport stays published, and each publication takes one place on your plan for good. That is why we suggest publishing your first products deliberately, and keeping everything else as drafts until you are sure. Preparation is unlimited, so there is no cost to taking your time.
Can I switch plans or cancel anytime?
Yes. Upgrade, downgrade or cancel from your account. Upgrades apply immediately with prorated billing and raise the number of passports you can publish; downgrades and cancellations apply at the end of the current period. Passports you have already published stay online for the duration of your plan, and your data can be exported before you leave.
What happens to my published passports if I cancel?
Published passports stay online for the duration of your plan. Before you leave, you can export your products, materials, suppliers, certificates and passport data, and because Wetrack builds on the ODSAS open standard it is readable outside Wetrack. If you need your passport addresses to keep resolving after you stop paying, tell us before you cancel and we will look at it with you.
How do I pay, and is VAT included?
Cards through Stripe, SEPA direct debit for European customers, and invoice with bank transfer on Scale. Prices are in euros and exclude VAT, which is added where it applies based on your billing country. Yearly billing costs the same as ten months.

Start with 5 published passports
Try the complete workflow before you pay.
Import products, organise the information you already have and publish up to 5 passports on the Free plan. Move up only when you want to publish more.
No credit card. No expiry on the Free plan. VAT added where applicable.