A Digital Product Passport (DPP) is a digital record attached to a physical product that captures information about its materials, manufacturing origin, environmental footprint, care instructions, and end-of-life options. It is made accessible via a QR code or stable URL and is set to become mandatory for textile products under EU regulations.

Wetrack is built to align with the EU Digital Product Passport framework. Passports are generated with GS1-compliant public URLs, structured JSON-LD data for machine readability, and cover all the key data points required by EU textile DPP regulations. We continuously update the platform as regulatory requirements are finalized.

Wetrack leverages open-source LCA frameworks, including methodologies recognized by the European PEF and the French government, to calculate your products' environmental impact. By inputting material composition, origin, and manufacturing stages, you unlock a transparent data profile. The platform instantly generates key metrics like carbon footprint (CO2 eq), PEF scores, and durability ratings, turning complex science into actionable compliance.

Ariana is Wetrack's built-in AI assistant specialized in DPP data collection. She conducts a guided conversation to help you gather material information, identify data gaps, and prepare your product records for LCA calculation. Ariana never writes to your database without your explicit confirmation, she suggests, you decide.

To meet basic legal compliance, you need: product name, 14-digit GTIN, material composition, care instructions, and a statement on "Substances of Concern" (REACH/SVHC). To unlock the Advanced Environmental Profile (LCA) shown in our demos, you additionally need: product weight, fabric process types, and manufacturing locations for each production stage (spinning, fabric production, dyeing, assembly). Ariana AI can help you gather and map all of this.

When you publish a passport, Wetrack automatically generates a unique QR code (in SVG format) that points to the public passport URL. Scanning it opens the consumer-facing passport page directly. For unit-level passports, each serialized item gets its own unique QR code. QR codes are stable and permanent once published.

Yes. Your brand settings allow you to configure your accent color, logo, and visual identity. Every published passport inherits your brand design, ensuring your DPP looks like a natural extension of your website rather than a generic compliance document.

Wetrack's dashboard is currently in English. Multilingual public passport support is on the roadmap and will allow you to publish consumer-facing DPPs in French, German, Italian, and other European languages.

Yes. Wetrack provides a REST API under /api/v1 with brand-scoped Bearer token authentication. The API supports reading product data, creating and updating products, triggering LCA calculations, and publishing passports. It is rate-limited to 600 requests/hour per token. API access is included in the Growth and Enterprise plans.

Transparency is key. If you mention a standard (like GOTS or OEKO-TEX), Wetrack requires a valid certification file to be uploaded. Without a verified file, the passport labels the entry as a "Self-Declared Claim." This ensures your brand stays compliant with anti-greenwashing regulations.

You are in control. While the Digital Product Passport requires certain data to be public (like manufacturing country), you can choose what level of detail to reveal. Wetrack helps you strike the balance between radical transparency for consumers and protecting your proprietary supplier relationships.

Yes. Wetrack supports multi-brand workspaces. Each brand within your account has its own product catalog, material library, certifications, and public passport identity. You can switch between brands from the dashboard. Multi-brand support is available on the Growth and Enterprise plans.

Wetrack integrates with open-source environmental engines (including the French government’s Ecobalyse) for LCA calculations, GS1 for passport URL standards, and Open Supply Hub for facility verification. We also provide a REST API for connecting to Shopify, WooCommerce, or ERP systems. Native plugins for major e-commerce platforms are on our roadmap.