Wetrack guidesLong-form, sourced guides on Digital Product Passports, EU regulation and product data for fashion brands.https://wetrack.fashion/en-gbDigital Product Passport examples: what good actually looks likehttps://wetrack.fashion/guides/digital-product-passport-examples-what-good-looks-like/https://wetrack.fashion/guides/digital-product-passport-examples-what-good-looks-like/Three real Digital Product Passports, teardown-style. What Nobody's Child, the battery industry's Path.Era, and our own sample passport get right.Wed, 19 Aug 2026 00:00:00 GMTdigital-product-passport-101Vincent GhilioneDPP for bags and accessories: what changes compared to apparel?https://wetrack.fashion/guides/dpp-accessories-bags-vs-apparel/https://wetrack.fashion/guides/dpp-accessories-bags-vs-apparel/Digital Product Passports for bags, leather goods and accessories differ from apparel in composition, LCA, substance rules and identification. Here is how.Wed, 19 Aug 2026 00:00:00 GMTenvironmental-dataVincent GhilioneThe ESPR textile delegated act: what we know so far, and what is still openhttps://wetrack.fashion/guides/espr-textile-delegated-act-what-we-know/https://wetrack.fashion/guides/espr-textile-delegated-act-what-we-know/The textile delegated act will decide what your fashion DPP must contain. Here is what the Commission has confirmed, and what is still genuinely undecided.Wed, 19 Aug 2026 00:00:00 GMTregulationsVincent Ghilione5 DPP myths that are scaring small fashion brands (and why they're wrong)https://wetrack.fashion/guides/5-dpp-myths-that-are-scaring-small-fashion-brands-and-why-theyre-wrong/https://wetrack.fashion/guides/5-dpp-myths-that-are-scaring-small-fashion-brands-and-why-theyre-wrong/Every week, small fashion brand owners contact us with the same set of fears about the Digital Product Passport. Fears rooted in misconceptions. Fears thatWed, 10 Jun 2026 00:00:00 GMTdigital-product-passport-101Vincent GhilioneDPP data carriers for fashion: QR codes vs NFC vs RFIDhttps://wetrack.fashion/guides/dpp-data-carriers-qr-code-nfc-rfid-fashion/https://wetrack.fashion/guides/dpp-data-carriers-qr-code-nfc-rfid-fashion/QR codes, NFC, or RFID for your fashion DPP? Honest comparison of cost, durability, consumer experience, and which technology fits your brand and price point.Fri, 05 Jun 2026 00:00:00 GMTtechnologydigital-product-passport-101dpp-complianceVincent GhilioneSubstances of concern in your DPP: what fashion brands must disclose under REACH and ESPRhttps://wetrack.fashion/guides/svhc-reach-substances-concern-fashion-dpp/https://wetrack.fashion/guides/svhc-reach-substances-concern-fashion-dpp/What substances of concern your fashion DPP must disclose under REACH and ESPR. Covers SVHCs, PFAS, common textile chemicals, and how to get data from suppliers.Wed, 03 Jun 2026 00:00:00 GMTdpp-compliancedigital-product-passport-101supply-chainVincent GhilioneCertifications in your DPP: GOTS, OEKO-TEX, and the self-declared claim traphttps://wetrack.fashion/guides/dpp-certifications-fashion-gots-oeko-tex/https://wetrack.fashion/guides/dpp-certifications-fashion-gots-oeko-tex/How to manage GOTS, OEKO-TEX, and other certifications as structured DPP data. Covers expiry tracking, self-declared claims, and anti-greenwashing compliance.Fri, 29 May 2026 00:00:00 GMTdpp-compliancedigital-product-passport-101supply-chainVincent GhilioneDPP and resale: how Digital Product Passports power authenticated secondhand fashionhttps://wetrack.fashion/guides/dpp-resale-secondhand-fashion-authentication/https://wetrack.fashion/guides/dpp-resale-secondhand-fashion-authentication/DPP resale in fashion is reshaping secondhand markets. Learn how digital product passports enable authenticated resale, build buyer trust, and unlock revenue.Wed, 27 May 2026 00:00:00 GMTdpp-strategycircular-fashiondigital-product-passport-101Vincent GhilioneWhat Consumers Actually Want From a Digital Product Passporthttps://wetrack.fashion/guides/digital-product-passport-consumer-trust-transparency-resale/https://wetrack.fashion/guides/digital-product-passport-consumer-trust-transparency-resale/What do consumers actually want from a digital product passport? Explore the trust, resale, and transparency signals that make DPPs a real brand asset.Wed, 20 May 2026 00:00:00 GMTdigital-product-passport-101Vincent GhilioneLife cycle assessment for fashion DPP: what you need to knowhttps://wetrack.fashion/guides/life-cycle-assessment-lca-fashion-dpp/https://wetrack.fashion/guides/life-cycle-assessment-lca-fashion-dpp/Your digital product passport will need LCA data. This guide covers what level of life cycle assessment fashion brands actually need and how to start.Fri, 15 May 2026 00:00:00 GMTdigital-product-passport-101dpp-complianceenvironmental-dataVincent GhilioneHow to get sustainability data from reluctant suppliershttps://wetrack.fashion/guides/get-sustainability-data-reluctant-suppliers/https://wetrack.fashion/guides/get-sustainability-data-reluctant-suppliers/Practical strategies to collect supplier sustainability data for your digital product passport, from targeted email templates to five escalation tactics.Wed, 13 May 2026 00:00:00 GMTsupply-chaindigital-product-passport-101dpp-complianceVincent GhilioneGTIN, GS1, and the DPP: understanding product identification standardshttps://wetrack.fashion/guides/gtin-gs1-digital-product-passport-explained/https://wetrack.fashion/guides/gtin-gs1-digital-product-passport-explained/GTINs are the product identifiers your digital product passport needs. Learn how GS1 works, what a Digital Link does, and how to register for DPP compliance.Fri, 08 May 2026 00:00:00 GMTtechnologydigital-product-passport-101dpp-complianceVincent GhilioneHow to add a Digital Product Passport to your Shopify storehttps://wetrack.fashion/guides/digital-product-passport-shopify-store/https://wetrack.fashion/guides/digital-product-passport-shopify-store/Step-by-step guide to adding a digital product passport to your Shopify store. Connect your catalogue, enrich products with compliance data, and publish scannable QR codes.Tue, 05 May 2026 00:00:00 GMTdigital-product-passport-101dpp-complianceshopifyVincent GhilioneDigital Product Passport for small fashion brands: it's not as hard as you thinkhttps://wetrack.fashion/guides/digital-product-passport-small-fashion-brands/https://wetrack.fashion/guides/digital-product-passport-small-fashion-brands/The Digital Product Passport is easier for small brands than large ones. Here's what you actually need, what you can skip, and a 30-day plan to get started.Tue, 05 May 2026 00:00:00 GMTdigital-product-passport-101dpp-complianceVincent GhilioneBeyond compliance: how a Digital Product Passport becomes a marketing assethttps://wetrack.fashion/guides/dpp-marketing-tool-compliance-competitive-advantage/https://wetrack.fashion/guides/dpp-marketing-tool-compliance-competitive-advantage/A practical guide to using a Digital Product Passport for customer trust, product storytelling, care and circular services, without promising features that are not live.Fri, 01 May 2026 00:00:00 GMTdigital-product-passport-101brand-marketingdpp-strategyVincent GhilioneNot All Transparency Is Equal: What Fashion Brands Need to Knowhttps://wetrack.fashion/guides/digital-product-passport-transparency-circular-fashion/https://wetrack.fashion/guides/digital-product-passport-transparency-circular-fashion/Not all fashion brand transparency creates value. Here is when data transparency genuinely enables circularity, and when lighter-touch approaches work better.Wed, 29 Apr 2026 00:00:00 GMTdigital-product-passport-101regulationsVincent GhilioneMapping your supply chain for DPP compliance: a practical guide for small brandshttps://wetrack.fashion/guides/mapping-your-supply-chain-for-dpp-compliance-a-practical-guide-for-small-brands/https://wetrack.fashion/guides/mapping-your-supply-chain-for-dpp-compliance-a-practical-guide-for-small-brands/Step-by-step supply chain mapping for DPP compliance. Document your suppliers across tiers, collect the data, and feed it into your digital product passport.Fri, 24 Apr 2026 00:00:00 GMTsupply-chaindigital-product-passport-101dpp-complianceVincent GhilioneDPP compliance deadline for fashion: when do you really need to be ready?https://wetrack.fashion/guides/dpp-compliance-deadline-fashion-timeline/https://wetrack.fashion/guides/dpp-compliance-deadline-fashion-timeline/When is the textile DPP mandatory? Delegated act expected Q3 to Q4 2027, then at least 18 months, so around H1 2029 at the earliest. Every milestone, dated and sourced.Wed, 22 Apr 2026 00:00:00 GMTregulationsdigital-product-passport-101dpp-complianceVincent GhilioneHow to choose a Digital Product Passport platform (evaluation checklist)https://wetrack.fashion/guides/how-to-choose-a-digital-product-passport-platform-evaluation-checklist/https://wetrack.fashion/guides/how-to-choose-a-digital-product-passport-platform-evaluation-checklist/Use this 12-point checklist to choose a DPP platform that fits your fashion brand. Covers data standards, pricing models, and red flags to avoid.Tue, 21 Apr 2026 00:00:00 GMTdigital-product-passport-101dpp-complianceVincent GhilioneAnti-greenwashing regulation and the DPP: why vague sustainability claims won't fly anymorehttps://wetrack.fashion/guides/anti-greenwashing-regulation-dpp-fashion/https://wetrack.fashion/guides/anti-greenwashing-regulation-dpp-fashion/Anti-greenwashing regulation bans vague sustainability claims from September 2026. See what's now prohibited, how the DPP backs your claims, and what to fix.Sat, 18 Apr 2026 00:00:00 GMTregulationsdigital-product-passport-101dpp-complianceVincent GhilioneWhat Is the EU Circular Economy Act? A Fashion Brand's Guide to What's Cominghttps://wetrack.fashion/guides/eu-circular-economy-act-fashion-brands/https://wetrack.fashion/guides/eu-circular-economy-act-fashion-brands/The EU Circular Economy Act will reshape how fashion brands design and sell products. Key regulations already in force and how to prepare before 2027.Wed, 15 Apr 2026 00:00:00 GMTdigital-product-passport-101Vincent GhilioneEU Digital Product Passport regulation explained: what fashion brands actually need to dohttps://wetrack.fashion/guides/digital-product-passport-fashion-eu-regulation-guide/https://wetrack.fashion/guides/digital-product-passport-fashion-eu-regulation-guide/Fashion brands selling in the EU will need Digital Product Passports from around 2029 at the earliest. Here are the data requirements, timelines, and practical steps to prepare now.Fri, 10 Apr 2026 00:00:00 GMTdigital-product-passport-101regulationsVincent GhilioneWhat data do you actually need for a fashion DPP? Required vs. optional fieldshttps://wetrack.fashion/guides/dpp-data-requirements-fashion-required-vs-optional/https://wetrack.fashion/guides/dpp-data-requirements-fashion-required-vs-optional/Which data fields do fashion brands actually need for a Digital Product Passport? We break down required, likely, and optional DPP data requirements.Fri, 10 Apr 2026 00:00:00 GMTdpp-compliancedigital-product-passport-101Vincent GhilioneHow to create a Digital Product Passport for your fashion brand (step-by-step)https://wetrack.fashion/guides/how-to-create-digital-product-passport-fashion-brand/https://wetrack.fashion/guides/how-to-create-digital-product-passport-fashion-brand/Learn how to create a Digital Product Passport for your fashion brand, 10 practical steps from product data to a live, scannable passport.Fri, 10 Apr 2026 00:00:00 GMTdigital-product-passport-101Vincent GhilioneWe read the full EU Digital Product Passport regulation so you don't have tohttps://wetrack.fashion/guides/digital-product-passport-eu-regulation-fashion-brands-guide/https://wetrack.fashion/guides/digital-product-passport-eu-regulation-fashion-brands-guide/The EU digital product passport regulation decoded for fashion brands. ESPR timelines, DPP data requirements, and what to prioritise before delegated acts land.Wed, 08 Apr 2026 00:00:00 GMTregulationsVincent GhilioneIntegrating Life Cycle Assessment (LCA) into the Digital Product Passport Erahttps://wetrack.fashion/guides/beyond-the-label-integrating-life-cycle-assessment-lca-into-the-digital-product-passport-era/https://wetrack.fashion/guides/beyond-the-label-integrating-life-cycle-assessment-lca-into-the-digital-product-passport-era/Life cycle assessment fashion brands need for DPP compliance is moving from optional to mandatory. Structure your LCA data to meet PEF standards now.Tue, 07 Apr 2026 00:00:00 GMTdigital-product-passport-101life-cycle-assessment-lcaVincent GhilioneWhy traceability is a resilience strategy first and a compliance task secondhttps://wetrack.fashion/guides/fashion-traceability-supply-chain-resilience-espr-dpp/https://wetrack.fashion/guides/fashion-traceability-supply-chain-resilience-espr-dpp/Fashion supply chain traceability builds resilience beyond ESPR compliance. See how DPP data protects your brand from disruptions and creates real advantage.Thu, 02 Apr 2026 00:00:00 GMTdigital-product-passport-101Vincent Ghilione