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# Wetrack: Digital Product Passport for Fashion

## Sitemaps
[XML Sitemap](https://wetrack.fashion/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [DPP compliance deadline for fashion: when do you really need to be ready?](https://wetrack.fashion/guides/dpp-compliance-deadline-fashion-timeline/): When is the Digital Product Passport mandatory for fashion? Full timeline from confirmed law to expected mid-2028 compliance, plus related deadlines to watch.
- [What data do you actually need for a fashion DPP? Required vs. optional fields](https://wetrack.fashion/guides/dpp-data-requirements-fashion-required-vs-optional/): Every data field your fashion DPP will need, organised by confidence level. Covers material composition, SVHC, GTINs, LCA, and a ready-to-use audit checklist.
- [How to create a Digital Product Passport for your fashion brand (step-by-step)](https://wetrack.fashion/guides/how-to-create-digital-product-passport-fashion-brand/): Step-by-step guide to creating your first Digital Product Passport. Covers GTINs, material data, supply chain mapping, QR codes, and choosing a DPP platform.
- [EU Digital Product Passport regulation explained: what fashion brands actually need to do](https://wetrack.fashion/guides/digital-product-passport-fashion-eu-regulation-guide/): A clear guide to the EU Digital Product Passport for fashion brands: what the regulation means, what data you’ll need, key timelines, and practical steps to prepare now.
- [5 DPP myths that are scaring small fashion brands (and why they’re wrong)](https://wetrack.fashion/guides/5-dpp-myths-that-are-scaring-small-fashion-brands-and-why-theyre-wrong/): Every week, small fashion brand owners contact us with the same set of fears about the Digital Product Passport. Fears rooted in misconceptions. Fears that are stopping them from taking action that would actually make their lives easier.
- [DPP data carriers for fashion: QR codes vs NFC vs RFID](https://wetrack.fashion/guides/dpp-data-carriers-qr-code-nfc-rfid-fashion/): QR codes, NFC, or RFID for your fashion DPP? Honest comparison of cost, durability, consumer experience, and which technology fits your brand and price point.
- [Substances of concern in your DPP: what fashion brands must disclose under REACH and ESPR](https://wetrack.fashion/guides/svhc-reach-substances-concern-fashion-dpp/): What substances of concern your fashion DPP must disclose under REACH and ESPR. Covers SVHCs, PFAS, common textile chemicals, and how to get data from suppliers.
- [Certifications in your DPP: GOTS, OEKO-TEX, and the self-declared claim trap](https://wetrack.fashion/guides/dpp-certifications-fashion-gots-oeko-tex/): How to manage GOTS, OEKO-TEX, and other certifications as structured DPP data. Covers expiry tracking, self-declared claims, and anti-greenwashing compliance.
- [DPP and resale: how Digital Product Passports power authenticated secondhand fashion](https://wetrack.fashion/guides/dpp-resale-secondhand-fashion-authentication/): DPP resale in fashion is reshaping secondhand markets. Learn how digital product passports enable authenticated resale, build buyer trust, and unlock revenue.
- [What Consumers Actually Want From a Digital Product Passport](https://wetrack.fashion/guides/digital-product-passport-consumer-trust-transparency-resale/): Consumer research on Digital Product Passports: what shoppers want to see, how DPPs build trust and loyalty, and why 71% of consumers say DPPs increase brand trust.
- [Life cycle assessment for fashion DPP: what you need to know](https://wetrack.fashion/guides/life-cycle-assessment-lca-fashion-dpp/): What a life cycle assessment is, why fashion brands need one for their DPP, and three practical ways to get LCA data without hiring environmental scientists.
- [How to get sustainability data from reluctant suppliers](https://wetrack.fashion/guides/get-sustainability-data-reluctant-suppliers/): Your suppliers won't respond to data requests? Five escalation strategies that work, plus email templates, framing tips, and a long-term data collection system.
- [GTIN, GS1, and the DPP: understanding product identification standards](https://wetrack.fashion/guides/gtin-gs1-digital-product-passport-explained/): What GTINs are, how GS1 Digital Links work, and why they matter for your fashion DPP. Includes step-by-step registration guide and costs for small fashion brands.
- [How to add a Digital Product Passport to your Shopify store](https://wetrack.fashion/guides/digital-product-passport-shopify-store/): Connect your Shopify store to a DPP platform, import your catalogue, add compliance data, and publish live passports with QR codes. Step-by-step guide for 2026.
- [Digital Product Passport for small fashion brands: it’s not as hard as you think](https://wetrack.fashion/guides/digital-product-passport-small-fashion-brands/): The Digital Product Passport is easier for small brands than large ones. Here's what you actually need, what you can skip, and a 30-day plan to get started.
- [DPP as a Marketing Tool: 7 Powerful Ways to Turn Compliance Into Competitive Advantage](https://wetrack.fashion/guides/dpp-marketing-tool-compliance-competitive-advantage/): Your Digital Product Passport doesn't have to be a compliance checkbox. Here's how fashion brands use DPP as a marketing tool for customer trust and competitive edge.
- [Not All Transparency Is Equal: What Fashion Brands Need to Know](https://wetrack.fashion/guides/digital-product-passport-transparency-circular-fashion/): Not all fashion brand transparency creates value. Here is when data transparency genuinely enables circularity — and when lighter-touch approaches work better.
- [Mapping your supply chain for DPP compliance: a practical guide for small brands](https://wetrack.fashion/guides/mapping-your-supply-chain-for-dpp-compliance-a-practical-guide-for-small-brands/): How to map your fashion supply chain for Digital Product Passport compliance. Covers tiers 1–4, what data to collect, supplier email templates, and Open Supply Hub.
- [How to choose a Digital Product Passport platform (evaluation checklist)](https://wetrack.fashion/guides/how-to-choose-a-digital-product-passport-platform-evaluation-checklist/): 12 criteria for evaluating Digital Product Passport platforms for fashion. Covers data standards, pricing models, design quality, and red flags to watch for.
- [Anti-greenwashing regulation and the DPP: why vague sustainability claims won’t fly anymore](https://wetrack.fashion/guides/anti-greenwashing-regulation-dpp-fashion/): From September 2026, generic green claims like "eco-friendly" are banned in the EU. Here's what the new rules prohibit, what's still allowed, and how the DPP helps.
- [What Is the EU Circular Economy Act? A Fashion Brand’s Guide to What’s Coming](https://wetrack.fashion/guides/eu-circular-economy-act-fashion-brands/): What the EU Circular Economy Act means for fashion brands. Covers the regulatory framework, timeline, textile waste rules, and how it connects to the DPP.
- [We read the full EU Digital Product Passport regulation so you don’t have to](https://wetrack.fashion/guides/digital-product-passport-eu-regulation-fashion-brands-guide/): We read the full EU Digital Product Passport regulation so fashion brands don't have to. Plain-language breakdown of ESPR, delegated acts, and what to prepare.
- [Integrating Life Cycle Assessment (LCA) into the Digital Product Passport Era](https://wetrack.fashion/guides/beyond-the-label-integrating-life-cycle-assessment-lca-into-the-digital-product-passport-era/): How to integrate Life Cycle Assessment methodology into your Digital Product Passport strategy. Advanced guide covering PEF, Ecobalyse, and environmental scoring.
- [Why traceability is a resilience strategy first and a compliance task second](https://wetrack.fashion/guides/fashion-traceability-supply-chain-resilience-espr-dpp/): Traceability is a resilience strategy first and a compliance task second. How supply chain visibility protects your fashion brand, and why the DPP is a byproduct.

## Pages
- [Guides](https://wetrack.fashion/guides/)
- [Cookies Policy](https://wetrack.fashion/cookies/): Cookies Policy Last Updated: June 4, 2025 This Cookies Policy explains how Weloop ("we", "us", "our") uses cookies and similar technologies on our website, platform, and related services (collectively, the "Services"). It also explains your choices. This policy should be read together with our Privacy Policy. 1. What Are Cookies Cookies are small text files stored on your device when you visit a website. They help websites function, remember preferences, and collect analytics about usage. Similar technologies include local storage, pixels, SDKs, and log files. 2. How We Use Cookies We use cookies and similar technologies to: Operate and secure the Services Remember preferences and settings Measure traffic and usage patterns Diagnose errors and improve performance Support customer support features when requested 3. Types of Cookies We Use Essential cookies These cookies are required for the Services to function properly, including core features, security, and network management. Without them, parts of the Services may not work. Analytics cookies These cookies help us understand how the Services are used, for example which pages are visited and how users navigate. We use these insights to improve usability and performance. Functional cookies These cookies remember choices you make (such as language or other preferences) to provide a more consistent experience. Support and chat related identifiers If you use chat support, the support provider may set identifiers to maintain the session and help us respond. These identifiers support service delivery and are not intended to be used to identify you outside the support context. 4. Third Party Cookies We Use Some cookies are set by third parties that provide services to us. Examples may include: Google Analytics: usage and traffic analytics tawk.to: customer support chat (when available) Third parties may process data according to their own privacy policies. We do not control third party cookies directly. 5. Your Choices and Controls You can control cookies in several ways. If you disable cookies, parts of the Services may not function. Browser settings: block or delete cookies in your browser preferences Device controls: limit ad tracking or tracking permissions where supported Analytics controls: use available opt out mechanisms offered by providers 6. Cookie Retention Cookies can be session based (deleted when you close your browser) or persistent (stored for a defined period). Retention depends on the cookie purpose and provider settings. 7. Updates to This Policy We may update this Cookies Policy to reflect changes in technology, law, or our practices. The updated version will be posted on this page with a revised "Last Updated" date. 8. Contact If you have questions about cookies or privacy, contact us: Polychrome Sàrl 20, rue Joseph Girard 1227 Carouge, Switzerland Email: info@polychrome.ch Website: www.polychrome.ch
- [Privacy Policy](https://wetrack.fashion/privacy/): Under applicable data protection laws, Wetrack acts in two different capacities:
- [Terms & Conditions](https://wetrack.fashion/conditions/): Last updated: May 12th, 2026Provider: Polychrome Sàrl, Rue Joseph Girard 20, 1227 Carouge, SwitzerlandPlatform: Wetrack, available at wetrack.fashion, app.wetrack.fashion, and related services.
- [Contact](https://wetrack.fashion/contact/)
- [FAQ](https://wetrack.fashion/faq/)
- [Pricing](https://wetrack.fashion/pricing/)
- [Home](https://wetrack.fashion/)

## Categories
- [Brand & Marketing](https://wetrack.fashion/guides/category/brand-marketing/)
- [Circular Fashion](https://wetrack.fashion/guides/category/circular-fashion/)
- [Digital Product Passport](https://wetrack.fashion/guides/category/digital-product-passport-101/)
- [DPP Compliance](https://wetrack.fashion/guides/category/dpp-compliance/)
- [DPP Strategy](https://wetrack.fashion/guides/category/dpp-strategy/)
- [Environmental Data](https://wetrack.fashion/guides/category/environmental-data/)
- [Life Cycle Assessment (LCA)](https://wetrack.fashion/guides/category/life-cycle-assessment-lca/)
- [Regulations](https://wetrack.fashion/guides/category/regulations/)
- [Shopify](https://wetrack.fashion/guides/category/shopify/)
- [Supply Chain](https://wetrack.fashion/guides/category/supply-chain/)
- [Technology](https://wetrack.fashion/guides/category/technology/)