# Wetrack

> Wetrack is Digital Product Passport (DPP) software for fashion brands, made by Polychrome Sàrl in Carouge, Switzerland. It imports a brand's catalogue (Shopify, REST API), shows per product what data is ready and what is missing, attaches certificates to claims (claims without proof are published as "self-declared"), runs a Life Cycle Assessment with the open Ecobalyse method, links suppliers to Open Supply Hub, and publishes branded passport pages with print-ready QR codes. Public prices, free plan, no sales call needed.

Key facts:
- Free plan: 5 published passports, no card. Products you import or keep as drafts are unlimited on every plan. Paid plans from €49/month. Full prices: https://wetrack.fashion/pricing/
  - Free: €0, 5 published passports
  - Starter: €49/month or €490/year, 25 published passports
  - Growth: €149/month or €1490/year, 150 published passports
  - Scale: €399/month or €3990/year, 500 published passports
- Free readiness check (one product, from public data): https://preview.wetrack.fashion/generate
- A live public passport rendered by the app: https://app.wetrack.fashion/01/0000000000000
- Sign up: https://apps.shopify.com/wetrack-importer · Contact: hello@wetrack.fashion
- Regulation, as of the last verification date shown on each page: ESPR (EU) 2024/1781 is in force; the EU DPP Registry is live since 20 July 2026; the textile delegated act is expected Q3 to Q4 2027, then at least 18 months transition, so the earliest application for fashion is around H1 2029 (a floor, not a date). Fashion brands cannot register passports yet.

## Core

- [Check one product free](https://wetrack.fashion/check/): The free-check landing page. A single fullscreen readiness form, then the FAQ that answers what the check does, and nothing else. All 'Check one product free' CTAs land here.
- [DPP compliance readiness for fashion brands](https://wetrack.fashion/compliance/): A practical DPP readiness check for fashion brands, from one public product page to a dated report with gaps and next steps.
- [Digital Product Passport software for fashion brands](https://wetrack.fashion/digital-product-passport/): A practical way for fashion brands to build, review and publish Digital Product Passports from the product information they already have.
- [Digital Product Passport FAQ for fashion brands](https://wetrack.fashion/faq/): FAQ page. All questions, grouped: about Wetrack, regulation, product and data, integrations, pricing.
- [Digital Product Passport guides for fashion brands](https://wetrack.fashion/guides/): Guides index, grouped by topic. All long-form articles.
- [Pricing](https://wetrack.fashion/pricing/): Public Digital Product Passport pricing for fashion brands, from 5 free published passports to larger catalogue plans.
- [Digital Product Passports for fashion brands](https://wetrack.fashion/): A practical Digital Product Passport workflow for small fashion brands, from existing Shopify data to a reviewed, branded passport and QR code.

## Legal

- [Cookies policy](https://wetrack.fashion/cookies/): Cookies policy.
- [Privacy policy](https://wetrack.fashion/privacy/): Privacy policy for the website and the platform.
- [Terms and conditions](https://wetrack.fashion/terms/): Legal terms for using Wetrack.

## Guides

- [Digital Product Passport examples: what good actually looks like](https://wetrack.fashion/guides/digital-product-passport-examples-what-good-looks-like/): Three real Digital Product Passports, teardown-style. What Nobody's Child, the battery industry's Path.Era, and our own sample passport get right.
- [DPP for bags and accessories: what changes compared to apparel?](https://wetrack.fashion/guides/dpp-accessories-bags-vs-apparel/): Digital Product Passports for bags, leather goods and accessories differ from apparel in composition, LCA, substance rules and identification. Here is how.
- [The ESPR textile delegated act: what we know so far, and what is still open](https://wetrack.fashion/guides/espr-textile-delegated-act-what-we-know/): The textile delegated act will decide what your fashion DPP must contain. Here is what the Commission has confirmed, and what is still genuinely undecided.
- [5 DPP myths that are scaring small fashion brands (and why they're wrong)](https://wetrack.fashion/guides/5-dpp-myths-that-are-scaring-small-fashion-brands-and-why-theyre-wrong/): Every week, small fashion brand owners contact us with the same set of fears about the Digital Product Passport. Fears rooted in misconceptions. Fears that
- [DPP data carriers for fashion: QR codes vs NFC vs RFID](https://wetrack.fashion/guides/dpp-data-carriers-qr-code-nfc-rfid-fashion/): QR codes, NFC, or RFID for your fashion DPP? Honest comparison of cost, durability, consumer experience, and which technology fits your brand and price point.
- [Substances of concern in your DPP: what fashion brands must disclose under REACH and ESPR](https://wetrack.fashion/guides/svhc-reach-substances-concern-fashion-dpp/): What substances of concern your fashion DPP must disclose under REACH and ESPR. Covers SVHCs, PFAS, common textile chemicals, and how to get data from suppliers.
- [Certifications in your DPP: GOTS, OEKO-TEX, and the self-declared claim trap](https://wetrack.fashion/guides/dpp-certifications-fashion-gots-oeko-tex/): How to manage GOTS, OEKO-TEX, and other certifications as structured DPP data. Covers expiry tracking, self-declared claims, and anti-greenwashing compliance.
- [DPP and resale: how Digital Product Passports power authenticated secondhand fashion](https://wetrack.fashion/guides/dpp-resale-secondhand-fashion-authentication/): DPP resale in fashion is reshaping secondhand markets. Learn how digital product passports enable authenticated resale, build buyer trust, and unlock revenue.
- [What Consumers Actually Want From a Digital Product Passport](https://wetrack.fashion/guides/digital-product-passport-consumer-trust-transparency-resale/): What do consumers actually want from a digital product passport? Explore the trust, resale, and transparency signals that make DPPs a real brand asset.
- [Life cycle assessment for fashion DPP: what you need to know](https://wetrack.fashion/guides/life-cycle-assessment-lca-fashion-dpp/): Your digital product passport will need LCA data. This guide covers what level of life cycle assessment fashion brands actually need and how to start.
- [How to get sustainability data from reluctant suppliers](https://wetrack.fashion/guides/get-sustainability-data-reluctant-suppliers/): Practical strategies to collect supplier sustainability data for your digital product passport, from targeted email templates to five escalation tactics.
- [GTIN, GS1, and the DPP: understanding product identification standards](https://wetrack.fashion/guides/gtin-gs1-digital-product-passport-explained/): GTINs are the product identifiers your digital product passport needs. Learn how GS1 works, what a Digital Link does, and how to register for DPP compliance.
- [How to add a Digital Product Passport to your Shopify store](https://wetrack.fashion/guides/digital-product-passport-shopify-store/): Step-by-step guide to adding a digital product passport to your Shopify store. Connect your catalogue, enrich products with compliance data, and publish scannable QR codes.
- [Digital Product Passport for small fashion brands: it's not as hard as you think](https://wetrack.fashion/guides/digital-product-passport-small-fashion-brands/): The Digital Product Passport is easier for small brands than large ones. Here's what you actually need, what you can skip, and a 30-day plan to get started.
- [Beyond compliance: how a Digital Product Passport becomes a marketing asset](https://wetrack.fashion/guides/dpp-marketing-tool-compliance-competitive-advantage/): A practical guide to using a Digital Product Passport for customer trust, product storytelling, care and circular services, without promising features that are not live.
- [Not All Transparency Is Equal: What Fashion Brands Need to Know](https://wetrack.fashion/guides/digital-product-passport-transparency-circular-fashion/): Not all fashion brand transparency creates value. Here is when data transparency genuinely enables circularity, and when lighter-touch approaches work better.
- [Mapping your supply chain for DPP compliance: a practical guide for small brands](https://wetrack.fashion/guides/mapping-your-supply-chain-for-dpp-compliance-a-practical-guide-for-small-brands/): Step-by-step supply chain mapping for DPP compliance. Document your suppliers across tiers, collect the data, and feed it into your digital product passport.
- [DPP compliance deadline for fashion: when do you really need to be ready?](https://wetrack.fashion/guides/dpp-compliance-deadline-fashion-timeline/): When is the textile DPP mandatory? Delegated act expected Q3 to Q4 2027, then at least 18 months, so around H1 2029 at the earliest. Every milestone, dated and sourced.
- [How to choose a Digital Product Passport platform (evaluation checklist)](https://wetrack.fashion/guides/how-to-choose-a-digital-product-passport-platform-evaluation-checklist/): Use this 12-point checklist to choose a DPP platform that fits your fashion brand. Covers data standards, pricing models, and red flags to avoid.
- [Anti-greenwashing regulation and the DPP: why vague sustainability claims won't fly anymore](https://wetrack.fashion/guides/anti-greenwashing-regulation-dpp-fashion/): Anti-greenwashing regulation bans vague sustainability claims from September 2026. See what's now prohibited, how the DPP backs your claims, and what to fix.
- [What Is the EU Circular Economy Act? A Fashion Brand's Guide to What's Coming](https://wetrack.fashion/guides/eu-circular-economy-act-fashion-brands/): The EU Circular Economy Act will reshape how fashion brands design and sell products. Key regulations already in force and how to prepare before 2027.
- [EU Digital Product Passport regulation explained: what fashion brands actually need to do](https://wetrack.fashion/guides/digital-product-passport-fashion-eu-regulation-guide/): Fashion brands selling in the EU will need Digital Product Passports from around 2029 at the earliest. Here are the data requirements, timelines, and practical steps to prepare now.
- [What data do you actually need for a fashion DPP? Required vs. optional fields](https://wetrack.fashion/guides/dpp-data-requirements-fashion-required-vs-optional/): Which data fields do fashion brands actually need for a Digital Product Passport? We break down required, likely, and optional DPP data requirements.
- [How to create a Digital Product Passport for your fashion brand (step-by-step)](https://wetrack.fashion/guides/how-to-create-digital-product-passport-fashion-brand/): Learn how to create a Digital Product Passport for your fashion brand, 10 practical steps from product data to a live, scannable passport.
- [We read the full EU Digital Product Passport regulation so you don't have to](https://wetrack.fashion/guides/digital-product-passport-eu-regulation-fashion-brands-guide/): The EU digital product passport regulation decoded for fashion brands. ESPR timelines, DPP data requirements, and what to prioritise before delegated acts land.
- [Integrating Life Cycle Assessment (LCA) into the Digital Product Passport Era](https://wetrack.fashion/guides/beyond-the-label-integrating-life-cycle-assessment-lca-into-the-digital-product-passport-era/): Life cycle assessment fashion brands need for DPP compliance is moving from optional to mandatory. Structure your LCA data to meet PEF standards now.
- [Why traceability is a resilience strategy first and a compliance task second](https://wetrack.fashion/guides/fashion-traceability-supply-chain-resilience-espr-dpp/): Fashion supply chain traceability builds resilience beyond ESPR compliance. See how DPP data protects your brand from disruptions and creates real advantage.

## Optional

- [Full text of every page](https://wetrack.fashion/llms-full.txt): all pages and guides as plain markdown in one file
- [RSS feed of guides](https://wetrack.fashion/rss.xml)
- [Sitemap](https://wetrack.fashion/sitemap-index.xml)